How We Handle Your Request for Assistance
are two potential sources of financial support for a promotional
event: support from ATO Hong Kong; from U.S. cooperators and State
Regional Trade Groups.
receiving your request, the ATO will review your proposal, and at the
same time notify Cooperators and SRTGs to solicit their interest in
extending financial support to your promotion event.
thing to note is that these organizations usually specialize in
certain foods and beverages, e.g. meats, vegetables, consumer ready
foods. Therefore the To-Be-Promoted product list in your proposal is
critical for them to determine if they wish to extend financial support
to a particular event. In general, U.S. food organizations respond very
favorably to promotional proposals that can offer some or all of the
promotion introduces a new product to the Hong Kong market, thereby
presenting the opportunity to create a new export market in Hong Kong
that did not previously exist.
promotion features a new presentation or formulation of a product
already in the market, which promises to expand sales of that product
beyond the current level.
promotional event will be experienced by a large percentage of
the Hong Kong consumers considered to be the most promising target
for these foods and beverages.
application for promotional assistance is made far enough in advance
of the promotional event that U.S. suppliers have the maximum
opportunity to support it, through such contributions as recipe
suggestions; providing POS materials that are especially well-suited
for the event; considering the possibility to invite your organization's
buyer(s) to the United States to become more familiar with the products
available for the promotion; and suggesting other related products that
could also be featured as part of the same promotional theme; etc.
responses back from U.S. trade organizations, ATO will notify the
retailer/restaurant of the combined total financial support available
for the proposed event. Once the terms of the promotion are agreed
to by both sides, ATO and each sponsoring U.S. trade organization
will sign a separate contract with the retailer/restaurant directly.
the event, the retailer/restaurant will be required to submit the
following materials and services (usually within 60 days) in
order to process payment:
of all advertising and promotional materials associated
with the event
of the event, showing various featured products, promotion
final cost breakdown of the expenditures for
achieved for products featured in the promotion, and
pre- and post- promotion sales comparison
completed standard questionnaire evaluating the
effectiveness and results of the event
other pertinent materials