Recent Promotions

Vegetarian Food Asia (June 10, 2021 - June 13, 2021)

Vegetarian Food Asia (VFA) is the first and only trade exhibition with a dedicated focus on vegetarian and vegan markets in Hong Kong. The show aims at promoting healthy & sustainable vegetarian lifestyle facilitates the fast-growing market trend towards vegetarian food & products, and acts as the vegetarian industry trade platform for connecting sellers with buyers from around the globe. It was held June 10 – 13, 2021 at the Hong Kong Convention & Exhibition Centre.

LOHAS Expo (June 10, 2021 - June 13, 2021)

LOHAS Expo, the exhibition for “Lifestyles of Health and Sustainability”. The expo addresses the demand for products in harmony with sustainable, healthy and environment-friendly living which include: organic food, natural products, health food & supplements, natural personal care, eco leisure, eco/green living products. The expo was held June 10 – 13, 2021 at the Hong Kong Convention & Exhibition Centre.

Restaurant & Bar - Gourmet Asia 2020 (November 11, 2020 - November 13, 2020)

Restaurant & Bar - Gourmet Asia are major food trade shows in Hong Kong for industry proprietors, owners and decision makers to source fine food and beverages.  The USA Pavilion, showcased a wide range of quality food products from the United States including beef, cheese, eggs, pork, poultry products, fish and seafood, and perform cooking demonstrations featuring these quality products to over 12,000 trade buyers.

Hong Kong Wine & Dine Festival (November 11, 2020 - December 15, 2020)

The virtual Hong Kong Wine & Dine Festival took place November 11 - December 15, 2020.  This year, four local importers / distributors showcased their quality U.S. wines to wine lovers in Hong Kong and the region.  Please click here for the list of the four participating wine importers / distributors and their U.S. wines.

USA Food Fair at HKTV Mall (September) (September 1, 2020 - September 14, 2020)

The Autumn USA Food Fair at HKTV Mall was held during September 1-14, 2020 showcasing a wide range of quality U.S. food and beverage products.

“Sips of Summer” CA Wine Pop-Up Shop (August 20, 2020 - August 23, 2020)

The California Wine Institute established an eight-day pop up shop “Sips of Summer” located at Fashion Walk, Causeway Bay, Hong Kong from August 20-23, 2020 and August 27-30, 2020. Seven wine companies showcased and marketed their wines to around 3,500 shoppers. The shop also created social media buzz about features at the shop and the California wines highlighted.